Shortly after he invented the instant camera, Polaroid founder Edwin Land hired Ansel Adams to help him improve it. As a fine art photographer, Adams was adept at conducting field tests and spotting flaws in prints, and his technical reports were invaluable to Polaroid engineers. But his best advice was for Polaroid to put instant cameras and film in the hands of photographic peers such as Edward Weston and Dorothea Lange.
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by Jonathon Keats, for Forbes